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Builders

Video ads for builders, without a camera

Paste the link to a loft conversion and Zappy writes the ad and builds the video. Seeing the script costs nothing and needs no account.

Paste your link and see the script — free

What a good ad for builders actually looks like

Large building work is chosen on the fear of being abandoned mid-job. Ads naming a fixed price, a timeline and a guarantee outperform anything about craftsmanship, because craftsmanship is assumed and reliability is not.

Zappy reads extensions, lofts and renovations straight off your own page, writes a hook and a six-second script against it, then stages the shot and adds motion and music.

Examples generated with Zappy. They autoplay silently, like ads in a feed.

Spoken voiceover is paused while we improve its reliability. Your script is still written for you, free, and your ad is built with motion and music. (Text-to-speech on its own is unaffected and still available in the studio.)

Three hooks you could run this week

Written for builders specifically. Paste your own page and Zappy writes one like these against your actual offer.

The mistake most builders make

Portfolio montages with no numbers. One project with a stated duration and price band persuades more than twenty photographs.

When builders should be advertising

Extensions are researched over winter and start in spring, so the ad has to run well before the work does.

Not sure what to promote?

That is the harder half, and it is where Zappy starts. Tell it what you do and what you want to happen — a quiet week filled, a new service launched, more of the work you actually like — and it proposes a campaign direction, three genuinely different concepts to choose between, and a plan of what to make for the channel you pick, with the cost shown before anything is generated. The thinking is free. You only spend once you have seen the plan and said yes. Zappy makes the creative and hands it to you; it never touches your ad account or your budget.

Plan a campaign for your builders →

How to make one

If you do not have a website, upload a photo in the studio instead — everything after that is the same.

See your own ad before you pay for anything

Reading your page and writing the script cost nothing and need no card. You decide after you have seen it.

Write my ad — free

Questions

Should I show finished work or work in progress?

Both, but lead with progress. Scaffolding and a tidy site say more about how you work than a finished kitchen, which every competitor also has.

How much does an ad cost to make?

A finished video ad is 100 credits. The free plan refills credits every day, and paid plans start at $9 a month. Reading your page and writing the script are free either way.

Do I need to film anything?

No. One photo is enough - anything that shows extensions, lofts and renovations - and if your website already has one we import it automatically. Zappy generates the scene, the motion and the music.

Will it look like a real ad for builders?

The script is written for short vertical video, which is the format TikTok, Reels and Shorts reward. You get a hook, a six-second script and a caption, then you edit any of it before the video is built. The script is yours to use — spoken voiceover is paused while we improve it, so the ad you get today is built with motion and music.

Can I run these as paid ads?

Yes, on any paid plan you get a full commercial licence that covers paid advertising. The free plan adds a small watermark and is meant for trying it out.

Does Zappy run the campaign for me?

No. Zappy makes the creative and gives you the file. You upload it to TikTok, Meta or YouTube yourself, and we never touch your ad account or take a share of your ad spend.

Ads for other trades

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