Paste the link to a will-writing package and Zappy writes the ad and builds the video. Seeing the script costs nothing and needs no account.
Paste your link and see the script — freeEstate planning is avoided rather than compared, so the ad's job is to make starting feel small and unmorbid. Naming how long it takes - one appointment - does more than explaining trusts ever will.
Zappy reads wills, trusts and probate straight off your own page, writes a hook and a six-second script against it, then stages the shot and adds motion and music.
Examples generated with Zappy. They autoplay silently, like ads in a feed.
Spoken voiceover is paused while we improve its reliability. Your script is still written for you, free, and your ad is built with motion and music. (Text-to-speech on its own is unaffected and still available in the studio.)
Written for planners specifically. Paste your own page and Zappy writes one like these against your actual offer.
Leading with mortality. The buyer is thinking about their family, not their death, and the ad should be about the people left behind.
Enquiries follow life events - a birth, a house purchase, a death in the family - and rise in the new year.
That is the harder half, and it is where Zappy starts. Tell it what you do and what you want to happen — a quiet week filled, a new service launched, more of the work you actually like — and it proposes a campaign direction, three genuinely different concepts to choose between, and a plan of what to make for the channel you pick, with the cost shown before anything is generated. The thinking is free. You only spend once you have seen the plan and said yes. Zappy makes the creative and hands it to you; it never touches your ad account or your budget.
If you do not have a website, upload a photo in the studio instead — everything after that is the same.
Reading your page and writing the script cost nothing and need no card. You decide after you have seen it.
Write my ad — freeIt can be, and tone decides it. Keep it warm and practical, avoid imagery of illness or funerals, and lead with the appointment rather than the outcome. You edit every line before the video is built.
A finished video ad is 100 credits. The free plan refills credits every day, and paid plans start at $9 a month. Reading your page and writing the script are free either way.
No. One photo is enough - anything that shows wills, trusts and probate - and if your website already has one we import it automatically. Zappy generates the scene, the motion and the music.
The script is written for short vertical video, which is the format TikTok, Reels and Shorts reward. You get a hook, a six-second script and a caption, then you edit any of it before the video is built. The script is yours to use — spoken voiceover is paused while we improve it, so the ad you get today is built with motion and music.
Yes, on any paid plan you get a full commercial licence that covers paid advertising. The free plan adds a small watermark and is meant for trying it out.
No. Zappy makes the creative and gives you the file. You upload it to TikTok, Meta or YouTube yourself, and we never touch your ad account or take a share of your ad spend.