AI social media creative: a repeatable weekly plan for small brands

One idea, three formats

Consistency beats volume. Pick one idea a week - a product, a behind-the-scenes moment, a seasonal hook - and make three assets from it: a square or 4:5 still for the feed, a short vertical clip for Reels, TikTok or Shorts, and a story frame with room for a sticker or link.

Making all three from the same idea keeps the week coherent and means the Reel and the still reinforce each other instead of competing.

Build a small house style

Write down three things your posts always have: a colour or two, a kind of light, and a framing habit (close-ups, overhead shots, wide scenes). Put those words into every prompt. Over a month this is what makes the feed look like one brand rather than many experiments.

Save the prompts that worked. A Recipe is a saved starting point of exactly this kind: open it, swap the product or dish, and the house style carries over.

Short clips: hook in the first second

Vertical video is judged in the first second. Open on the most striking frame - the product in motion, the pour, the reveal - not on a logo. Keep clips short; a clean five-second loop is often more watchable than fifteen seconds that drift.

Before you post

Check the post on a phone, with the sound off, in the app you will post to. Is the subject recognisable at thumbnail size? Is there anything that reads as a real person, a real brand or a real place you do not have rights to? If so, regenerate before posting rather than after a complaint.

Try it with a recipe

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