How to turn product photos into a full set of marketing creative

Plan the set before you make anything

A product launch needs the same few assets every time: a hero image for the store page, two or three lifestyle scenes, a wide banner for email and the site, a vertical clip for social, and ideally a short commercial. Deciding the set first keeps the look consistent and the spend predictable.

The hero image sets the look

Make the hero first. A seamless background and soft directional light make almost any product look premium, and the result becomes the visual reference for everything else. Fast image models cost a credit or two per draft, so explore freely and only move to a premium finish for the final.

Lifestyle scenes sell the use, not the object

Put the product where it is used: a kitchen counter, a desk, a bathroom shelf. Natural window light and a shallow depth of field make the scene read as a photograph. Note that a scene generated from a description is a new picture of a product like yours; for exact likeness, start from your own photo instead.

Headlines belong inside the banner

For a launch banner, write the exact headline into the prompt and use the typography model, which renders readable text inside the image. Keep the headline under six words.

Motion comes last

Once the stills are right, animate your best product photo into a short commercial: a slow push-in with light sweeping across the product is the classic, reliable move. Video costs more than images, and the exact price of the model you pick is shown before you click.

Try it with a recipe

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