Product ads built for Reels

Reels rewards polish a notch above TikTok - clean light, smooth motion, clear product focus. Zappy renders exactly that, vertical and feed-ready.

Product-forward polish. Reels viewers accept beauty shots - the product should still appear in the first two seconds.

Instagram Reels format specs

9:16 vertical (1080 × 1920) for the Reels feed; the same render also serves Stories.

10-20 seconds carries a product story on Reels; front-load the product reveal.

The bottom ~25% carries the caption and audio attribution; keep your product and any text above it.

Reels tolerates a more polished look than TikTok - lifestyle and studio scenes both perform. Zappy offers both styles per render.

What size is a Instagram Reels ad?

9:16 vertical, 1080 × 1920. Zappy renders in this format natively so nothing is cropped or letterboxed.

Do I need footage of my product?

No - a product page link or a single photo is enough. Zappy builds the scene, motion, script and music around it.

Can I use the same ad on other platforms?

Yes. The 9:16 render works across TikTok, Reels and Shorts; this page covers what to adjust per platform.

What does it cost?

The exact credit cost appears before every step, failed renders are refunded, and free daily credits let you try the flow.

Paste a product link, approve the script and Hero Frame, and download a feed-native vertical ad.

Free to start · no credit card · the credit cost is shown before every render